The following are the problems that had to be tackled to

create a better user experience.

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Booking & Website usability issues: 

DoTM website site does not integrate any booking features, forcing users to rely on third-party operators instead (it results in inconvenience and low trust in the source)

A Confusing Price and Booking Processes: 

The pricing and booking process should be simple and straightforward with as minimal steps as possible to make it easy with easier navigation.

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Outmoded Interface and Lack of Interactive Features: 

The website lacks planning tools, interactive maps as well as easy website navigation that makes the whole user experience a little overwhelming and confusing.

No User Testimonials and customer reviews: 

Lack of user experiences and reviews makes it less trust worthy needs a separate source of confirmation.

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No Itineraries or Customization:

Lack of pre designed or even customizable (personalized) itineraries makes it difficult to find the perfect tour plan for individual needs.

Lack of Safety and Accessibility Information: 

There is no easy access to important safety information, permits for high-risk activities, and accessibility details for solo travelers.

Lack of Tour guides and safety guidelines: 

Well trained tour guides help in navigating throughout the journey making it less stressful and reliable.

No interactive planning tools: 

These things can reasonably be expected since other maps like Bing maps or route planners have these functions missing.

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Complex navigation of website: 

The website does not provide good filters that can help users look for family-friendly or comfort-based travel options easily.

Limitation in Experience Prioritization:

Users have no idea the experience they should try first (especially in destinations like Mumbai), since they did not have curated recommendations or guides to follow.